At least Microsoft are out and fighting! Getting Pharrel to state his PC allegiance was a good idea, but you just know that in his recording studio he has a phat pile of Apple goodness.

I don't understand why Microsoft are highlighting how their customers are all interesting and different people, as if Apple had somehow suggested the contrary. To my mind, Apple have also pointed out how Microsoft Windows users are all interesting and different and have merely suggested that they deserve an OS (and hardware) that is as cool as there are.

All of this reminds me of the Monday Night Wars... good for the customers, but ultimately ending up in one side owning the other.

I felt sorry for the people declaring they were PCs, like I would if they were telling me they had HIV.